WHSmith Jobs – Web Analyst

Website WHSmith

Job Description:

Here at Funky Pigeon, data & analytics are part of our DNA. It drives our thinking and helps us make smart decisions for the business and our customers. Come and join us as a Web Analyst and deliver the insights we use to enable us to innovate.

Job Responsibilities:

  • Provide regular updates to key business stakeholders on new initiatives, data insights and key results
  • Identify opportunity and initiatives to continually increase acquisition, customer satisfaction, conversion rates, average basket value and reduce bounce rates and abandonment rates
  • Conduct commercial analysis to assess new business opportunities
  • Work closely with the optimisation teams to track customer journey performance and find opportunities for minimising customer pain points
  • Drive the team’s focus on Optimisation through the regular delivery of insights / opportunities
  • Be an expert in Google Analytics experienced in advanced data extraction and accurate data tracking set up and maintenance in GA
  • Provide data analysis and insights to support effective decision-making
  • Support the delivery of the CRO strategy using experience in AB and multivariant testing

Job Requirements:

  • Sharp eye for detail, deadline-driven, and able to multi-task with solid organizational and time-management skills
  • Capable of using multiple data sources to analyse complex problems
  • Strong technical capability using Google Analytics, Data Studio, Content Square or similar UX analysis platforms
  • Problem solving; knows how to attack a problem and has the tenacity to solve difficult problems, and see tasks through to completion
  • Experience in CRO, e-commerce merchandising/trading
  • You will be using Content square, Maximiser, GA, Power BI and other analytics tools as required
  • Strong analytical knowledge and the ability to provide commercial actionable analytic solutions
  • A customer-centric thinker and will challenge yourself, your team and your colleagues to deliver the absolute best customer experience
  • Numerate and articulate – tell the story using data and vice versa

Job Details:

Company: WHSmith

Vacancy Type:  Full Time

Job Location: Bristol, England, UK

Application Deadline: N/A

Apply Here