State Farm Applications – Marketing Attribution Analyst

Job Description:

We’re looking for a marketing attribution expert to drive partnership and strategic thinking across multiple departments and agencies. We need someone who can think offline and online, probabilistic and deterministic, while balancing realism and innovation. We value a critical thinker, who can build trust and understanding in future-forward and incrementality-driven budget scenarios, through all levels of our organization.

Job Responsibilities:

• Trains current and new attribution tool users in both strategic and technical knowledge
• Leverages project management skills to meet objectives within necessary timelines
• Persuades, encourages, and gains the support of key stakeholders, including executive
• Designs ROI-based scenarios and budget recommendations based on historical and future-forward algorithmic models
• Identifies risks and surfaces opportunities through scenario-based planning
• Demonstrates ability to interpret and communicate complex concepts in ways that match overall business and strategic story
• Works across State Farm technology, financial, and marketing departments while coordinating with media agencies

Job Requirements:

• Familiarity with brand metrics and how they are similar and different to ROI-based metrics
• Demonstrated results of discovering strategic data possibilities and applying them to company outcomes
• Proven experience interpreting and applying results of marketing attribution modeling (marketing mix modeling, multi-touch attribution)
• Knowledge of Ad/MarTech concepts and technologies
• Real-world experience optimizing budget allocation across multiple marketing channels
• Familiarity with buying, execution, and strategy across marketing channels and capabilities
• Change management and communication expertise across multiple levels, including executive

Qualification & Experience:

• BA or BS in a quantitative field (marketing, business analytics, economics, computer science, finance, etc)
• 3+ years industry experience as Marketing technology / attribution / data analyst, 5+ years with related degree, 7+ years of data science if lacking marketing background

Job Details:

Company: State Farm

Vacancy Type:  Full Time

Job Location: Tempe, AZ, US

Application Deadline: N/A

Apply Here

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