Staples Careers – Sr Manager Brand Management

Website Staples

Job Description:

As the Senior Manager, Brand Management for OWN Brands, you are at the intersection of marketing and new product development and are responsible for connecting the customer and product experience. You will work with business teams to research our customers, shape opportunities, and deliver a product brand experience they cannot get anywhere else. You will manage internal and external design resources to deliver new packaging and product experiences.

Job Responsibilities:

  • Support the creative briefing process for all design projects (including new brands developed during the architecture project), ensuring that design deliverables meet requirements and objectives of each creative brief.
  • Partner with business leaders to drive innovation programs by gaining an understanding of their business and aligning on opportunities.
  • Kickoff all creative requests related to product packaging and marketing, attending reviews to ensure creative remains on brand.
  • Support the brand architecture and maintain brand standards for assigned brands.
  • Manage the customer insights investment including budget and on-going pipeline of research projects.
  • Uncover and share out consumer insights to drive actionable conclusions and recommendations relative to product planning, positioning, story development, claims, communication.
  • Deliver a continuous flow of new products backed by customer insights that drive customer loyalty and EBITDA.
  • Coordinate with design to identify trends that will influence brand evolution.
  • Ensure creative work [product, package, marketing] reflects the design principle and effectively aligns with the brand personality.

Qualification & Experience:

  • Seasoned brand manager with experience developing and managing multiple multimillion-dollar brands
  • Minimum 8 years creating products and brands
  • Masters Degree in business, marketing, or other relevant degree
  • Minimum 2 years managing a product brand
  • Fluency with MS Word, Excel and PowerPoint

Job Details:

Company: Staples

Vacancy Type:  Full Time

Job Location: Framingham, MA, US

Application Deadline: N/A

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