Sephora Employment – Manager Personalization & Testing

Job Description:

As the Manager, Media Personalization and Testing, you own experimentation across all of Sephora’s Paid Media channels, as well as the development and execution of client-led strategies. Reporting to the Director, Media Personalization and Testing, you will be implementing innovative testing strategies in Paid Social, Display, Affiliate, SEM, SEO and Brand Media.

Job Responsibilities:

• Develop new tactics to reach clients in personalized ways in Paid Media and proving out through testing
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative
• Responsible for managing and developing direct report (Assistant Manager, Media Personalization and Testing)
• Evangelize a “test & learn” and “client-led” mindset with internal and external partners
• Partner with Channel/LoB (Line-of-Business) Owners on testing ideas and strategies, drive the Media Scrum roadmap, and design, brief and execute tests in partnership with Scrum Analytics, and Media agencies
• Collaborate with Director and cross-functional teams including CRM, Analytics, Market Research & Consumer Insights, Campaigns & Content, and Merchandising to identify opportunities to drive growth of Media Personalization
• Drive first party audience strategy by advising campaign owners on CRM segmentation for US and CA Evergreen and Co-op programs and oversee audience operations conducted by external vendor and Assistant Manager

Job Requirements:

• Strong business acumen and data driven mindset
• Self-starter with high degree of motivation, ability to meet deadlines and manage multiple projects
• Familiarity with data structure, Boolean logic and marketing technologies, particularly CDPs, APIs, and Pixels
• Superior organizational skills, and ability to prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment
• Exceptional attention to detail and excellent written and oral communication skills
• High proficiency in Microsoft applications (PowerPoint, Word, Excel)

Qualification & Experience:

• 4 year Bachelor’s degree
• Knowledge of Agile Marketing and Paid Media testing tools (e.g., Facebook Conversion Lift) and methodologies (e.g., Intent-to-Treat, Ghost Bids/Ads)
• 5-7 years of relevant experience in digital marketing; Cross-channel (Social, Display/Programmatic, Affiliate, SEM) background and prior experience executing Paid Media tests (e.g. Incrementality, Bidding, Creative and/or Audience tests) preferred

Job Details:

Company: Sephora

Vacancy Type:  Full Time

Job Location: San Francisco, CA, US

Application Deadline: N/A

Apply Here

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