Friday , September 22 2023

Sephora Employment – Manager Personalization & Testing

Website Sephora

Job Description:

As the Manager, Media Personalization and Testing, you own experimentation across all of Sephora’s Paid Media channels, as well as the development and execution of client-led strategies. Reporting to the Director, Media Personalization and Testing, you will be implementing innovative testing strategies in Paid Social, Display, Affiliate, SEM, SEO and Brand Media.

Job Responsibilities:

  • Develop new tactics to reach clients in personalized ways in Paid Media and proving out through testing
  • Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative
  • Responsible for managing and developing direct report (Assistant Manager, Media Personalization and Testing)
  • Evangelize a “test & learn” and “client-led” mindset with internal and external partners
  • Partner with Channel/LoB (Line-of-Business) Owners on testing ideas and strategies, drive the Media Scrum roadmap, and design, brief and execute tests in partnership with Scrum Analytics, and Media agencies
  • Collaborate with Director and cross-functional teams including CRM, Analytics, Market Research & Consumer Insights, Campaigns & Content, and Merchandising to identify opportunities to drive growth of Media Personalization
  • Drive first party audience strategy by advising campaign owners on CRM segmentation for US and CA Evergreen and Co-op programs and oversee audience operations conducted by external vendor and Assistant Manager

Job Requirements:

  • Strong business acumen and data driven mindset
  • Self-starter with high degree of motivation, ability to meet deadlines and manage multiple projects
  • Familiarity with data structure, Boolean logic and marketing technologies, particularly CDPs, APIs, and Pixels
  • Superior organizational skills, and ability to prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment
  • Exceptional attention to detail and excellent written and oral communication skills
  • High proficiency in Microsoft applications (PowerPoint, Word, Excel)

Qualification & Experience:

  • 4 year Bachelor’s degree
  • Knowledge of Agile Marketing and Paid Media testing tools (e.g., Facebook Conversion Lift) and methodologies (e.g., Intent-to-Treat, Ghost Bids/Ads)
  • 5-7 years of relevant experience in digital marketing; Cross-channel (Social, Display/Programmatic, Affiliate, SEM) background and prior experience executing Paid Media tests (e.g. Incrementality, Bidding, Creative and/or Audience tests) preferred

Job Details:

Company: Sephora

Vacancy Type:  Full Time

Job Location: San Francisco, CA, US

Application Deadline: N/A

Apply Here