Ford Job Openings – Search & SEO Specialist

Job Description:

An exciting opportunity has arisen to join the Ford of Europe Marketing department in the regional media team. The FoE media team is a critical function and works across all channels and with several key stakeholder groups: primarily in North America,across in Europethe region, and with advertising agency partners.

Job Responsibilities:

• Delivery of monthly Digital Media Excellence Reporting.
• Work with the Digital Operations team, and GUX Platform manager, to ensure NWP site size and content is managed to agreed standards.
• Drive market implementation/ adoption of our best practices and delivery of search-specific initiatives.
• Apply greater focus on SEO across our web platforms tackling key issues such as metadata, technical errors, 404’s, redirects etc. to deliver our SEO Excellence objectives across EU19 markets.
• Work closely with the Brand Content managers to ensure recommendations for new content are shared with the WPP SEO team for implementation.
• First and foremost to eEnsure Ford, across Europe, is considered by prospects, knowing that +90% of all automotive purchase journeys start within the search channel.
• Support and advise FoE markets on best-in-class search tactics and tools and influence the optimal commercial balance between paid and organic and paid search media spend.
• Own the day-to-day management of the EU Instance of the Ford Marketing Platform.
• Media team administration as required, including but not limited to, preparation of presentations, financial administration, MCRP support, SharePoint support.

Job Requirements:

• Search Engine Optimisation knowledge.
• Advertising Agency management experience.
• Comprehensive Search Marketing knowledge, from strategy, activation, optimisation, through to reporting and analysis.
• A level of flexibility is required for this role as the department works within a fast-paced and dynamic media environment and priorities often change.

Job Details:

Company: Ford Motor Company

Vacancy Type:  Full Time

Job Location: Dunton, England, UK

Application Deadline: N/A

Apply Here

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