Thursday , April 25 2024

City of Abilene Employment For Marketing Manager

Website City of Abilene

Job Description:

Under general direction to manage all aspects of the Development Corporation of Abilene’s (DCOA) and DevelopAbilene communications, marketing, and brand.  The position is an exciting opportunity for a passionate leader looking to influence the transformation of an organization.  The Marketing Coordinator will lead the organization in a rebranding process and leverage innovative opportunities to sell Abilene as a premier business location, statewide, nationally, and internationally.  Our goal is to let the world know who Abilene, Texas is by supporting our achievements and assets through creative content, graphic design, and video production.

Job Responsibilities:

  • Work directly with CEO/EVP and other key staff to leverage innovative opportunities to sell Abilene as a premiere business location.
  • Communicate the DCOA/DevelopAbilene story by providing creative content, graphic design and video production for all programs, events, websites, and publications.
  • Create, implement, and monitor strategic and tactical communications plans and public relations strategy on behalf of the DCOA/DevelopAbilene.
  • Support DCOA brand through market research, branding all materials and messages.
  • Conduct market research based on targeted industry clusters.
  • Refine all brand messages including Mission, Vision, Core Values, Priorities and Strategies.
  • Develop, manage, and maintain yearly budgets that support plans and strategies for the marketing and communications budget.
  • Raise brand awareness of the DCOA/DevelopAbilene and their efforts, regionally, statewide, nationally, internationally.
  • Develop Brand Standards including the development of content for all print pieces, including newsletters and annual report, etc.
  • Design business collateral pieces to support industry messages, marketing Abilene as a premier business location.
  • Target Industry site selectors through direct marketing.
  • Work directly with media to maximize coverage locally, regionally, statewide, and nationally.
  • Oversee contracts with advertising, digital, and communications vendors.

Job Requirements:

  • Communicate well with a strong attention to detail, creativity and motivation to meet and exceed established goals.
  • Display strong verbal and written communication skills.
  • Write and message presentations.
  • Create a Power Point presentation with graphics.
  • Use graphic programs for social media.
  • Guide an advertising agency or other vendors to accomplish the goals outlined in a marketing plan or advertising series.
  • Create social media campaigns, write, post, graphics and monitor results.
  • Perform with strong independent work skills and a proven track record of taking initiative and developing relationships.

Qualification & Experience:

  • Five (5) years of experience in graphics design, marketing, communications, branding, economic development, or other business development related work is preferred.
  • A Bachelor’s degree in marketing, public relations, communications, journalism, or related field is preferred.

Job Details:

Company:  City of Abilene

Vacancy Type: Full Time

Job Functions: Other

Job Location: Abilene, TX, US

Application Deadline: N/A

Apply Here